--- title: "From Good to Great: What Actually Drives Culture Transformation" description: How Naked Wines Australia lifted engagement from 57% to 75%+ through leadership, coaching and culture transformation. --- [Skip to content](https://www.thecultureequation.com.au/from-good-to-great-what-actually-drives-culture-transformation#main-content) [![](https://www.thecultureequation.com.au/hs-fs/hubfs/Bank-of-Icons-MASTER-6-2.png?width=99&height=68&name=Bank-of-Icons-MASTER-6-2.png)](https://www.thecultureequation.com.au?hsLang=en-au) - Services - [Culture Assessment & Leadership Alignment](https://www.thecultureequation.com.au/culture-assessment-leadership-alignment) - [High-Performance Culture System](https://www.thecultureequation.com.au/high-performance-culture-system) - [Leadership Development & Coaching](https://www.thecultureequation.com.au/leadership-development-coaching) - [Redundancy & Career Transition](https://www.thecultureequation.com.au/redundancy-and-career-transition) - About Us - [Our Story](https://www.thecultureequation.com.au/our-story) - [Team](https://www.thecultureequation.com.au/our-team) - Knowledge Hub - [Stories / Podcast](https://www.thecultureequation.com.au/stories-podcast) - [Case Studies](https://www.thecultureequation.com.au/case-studies) - [Blog](https://www.thecultureequation.com.au/blog) - [Culture Canvas](https://www.thecultureequation.com.au/culture-canvas) [Book a Culture Strategy Call](https://www.thecultureequation.com.au/book-a-culture-strategy-call?hsLang=en-au) # From Good to Great: What Actually Drives Culture Transformation **Industry: eCommerce** ![NakedWinesLogo](https://www.thecultureequation.com.au/hs-fs/hubfs/NakedWinesLogo.jpg?width=1440&height=438&name=NakedWinesLogo.jpg) Naked Wines is a global direct-to-consumer wine company dedicated to supporting independent winemakers and redefining how wine reaches your glass, delivering memorable, immersive brand experiences for millions of guests. # Results. --- # 75%+ **Engagement increased from 57% to a sustained 75%+** # 100% **Favourable score: 'My manager genuinely cares about my wellbeing'** # 166%  **Up to 166% increase in leadership capability and confidence across areas like coaching, situational leadership and career growth planning.**  In lean, fast-moving teams, culture is operational. It shapes how quickly decisions get made, how conflict gets handled and whether teams can sustain growth without burning people out. What made this partnership particularly powerful was the level of intentionality from Paul and the leadership team. This wasn’t a “tick the box” leadership program. The work was actively co-designed around the real friction points surfaced through their EX survey and our Discovery process.  [**The Challenge.**   A lean, fast-moving team operating inside a global business was beginning to feel the pressure of sustained growth. While highly capable, limited perceptions of career progression contributed to burnout risk, reduced energy and impacts on performance.](https://open.spotify.com/show/6L9GSCCR5KlgtD3q5iZc2P?si=236381dc495e4c56) [**The Opportunity.**   To redefine what growth could look like at Naked Wines by equipping leaders to become exceptional coaches and building a culture of innovation, feedback and care where people could thrive both inside and outside of work.](https://open.spotify.com/show/6L9GSCCR5KlgtD3q5iZc2P?si=236381dc495e4c56) # What We Did. Guided by our team, the entire Naked Wines team jumped on a program of work that stretched over the course of 8 months and blended a multitude of activities --- ### Culture & Leadership Discovery Underpinned by our trademarked methodology we assessed the team on three dimensions: - Psychological Safety - Beliefs & Behaviours - Leadership Alignment   ### Manager Accelerator The managers went through a dedicated Accelerator. They built capability ahead of their teams. So when the broader program rolled out, they could: - Reinforce learning - Experiment with new tools immediately - Model behaviours - Lead with confidence ### Team Coaching Taking key learnings from topics like 'growth mindset' and ''Feedback that Builds. Not Breaks' into the practical application of real everyday situations allowed for real shifts in behaviour to happen gradually. Building real muscle memory and layering learnings into new habits incrementally. ### Reflective Exercises Creating space to help new concepts land and open up new ways of thinking. ![ChatGPT Image May 6, 2026, 02\_48\_48 PM](https://www.thecultureequation.com.au/hubfs/ChatGPT%20Image%20May%206%2c%202026%2c%2002_48_48%20PM.png) # Highlights - Paul Connell, the Managing Director, did something that sounds simple but is rare. He listened. Not just to the EX survey data. But to what sat underneath it. - Leaders built a shared picture of what 'high-performing leaders do at Naked'. This became a set of standards the each held themselves and each other accountable to. - The program culminated in a 'Squiggly Career' workshop designed to reframe career progression. **“Finding a partner to help us on that journey wasn't easy and so I'm very grateful for [Hiam Sakakini](https://www.linkedin.com/in/hiamsakakini/) who pushed us, pushed me and then built something perfectly fit to Naked. ”**   **Paul Connell, General Manager, Naked Wines Australia**   [Book a Culture Strategy Call](https://www.thecultureequation.com.au/book-a-culture-strategy-call?hsLang=en-au) ### [![](https://www.thecultureequation.com.au/hs-fs/hubfs/THE%20CULTURE%20EQUATION%20LOGO%2020202%20B.png?width=325&height=56&name=THE%20CULTURE%20EQUATION%20LOGO%2020202%20B.png)](https://thecultureequation-442465405.hs-sites-ap1.com/home?hsLang=en-au) ### Services - [Culture Assessment & Leadership Alignment](https://www.thecultureequation.com.au/culture-assessment-leadership-alignment) - [High-Performance Culture System](https://www.thecultureequation.com.au/high-performance-culture-system) - [Leadership Development & Executive Coaching](https://www.thecultureequation.com.au/leadership-development-coaching) - [Redundancy & Career Transition](https://www.thecultureequation.com.au/redundancy-and-career-transition) ### Knowledge Hub - [Stories / Podcast](https://www.thecultureequation.com.au/stories-podcast) - [Case Studies](https://www.thecultureequation.com.au/case-studies) - [Blog](https://www.thecultureequation.com.au/blog) - [Culture Canvas](https://www.thecultureequation.com.au/culture-canvas) ### About Us - [Our Story](https://www.thecultureequation.com.au/our-story) - [Team](https://www.thecultureequation.com.au/our-team) © 2026 The Culture Equation [Terms of Use](https://thecultureequation-442465405.hs-sites-ap1.com/terms?hsLang=en-au) [Privacy Policy](https://thecultureequation-442465405.hs-sites-ap1.com/privacy-policy?hsLang=en-au)